The Surf Dog Competitions sponsored by TasteTV, were originally created by TCB Cafe Publishing as the "Small Wave Surf Dog Competition" in 2006.

The very first Surf Dog competition in history was conceived and proposed by the author of the book, "The Dog's Guide to Surfing." After approaching a local Southern California hotel to host the competition, the debut event took place at the Loews Coronado hotel in San Diego. Its success was so great that it has spawned several similar dog surfing events across the world, including many in California, Florida, Australia, and the United Kingdom.

TCB Cafe Publishing is now expanding its original Surf Dog Competition to an International surf dog contest series including local surf groups, dog and pet organizations, and fun-loving friends for the title of "World Surf Dog Champion".